Personal profile
Dimitri Le Roux
Creator behind Synarchy, founder of reCourse & Rethinking the Box
A career that never stayed in one lane
Dimitri Le Roux works at the meeting point of strategy, communication, education and initiative building. His path has moved through brand development, student recruitment, content creation, business development, web design and concept building, but the thread running through it has remained strikingly consistent: he helps people and organisations find a clearer way forward, then turns that direction into something concrete.
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That range did not come from trying to do everything. It came from years spent inside very different environments, learning how ideas gain traction, how people make decisions, and why some plans stay abstract while others change the game. Dimitri’s work is strongest where vision needs translation: when a broad ambition has to become a sharper story, a better structure, a stronger offer, or a practical route into action.
Where strategy becomes something people can use
Much of Dimitri’s work is shaped by a simple instinct: he looks for the missing link between potential and reality. Sometimes that means repositioning a degree programme that has lost momentum. Sometimes it means designing a website, shaping a brand story, improving recruitment, developing a workshop concept, or building a collaborative route around a social or educational challenge. He is less interested in theory on its own than in what makes something land.
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That is also why his profile can appear broader than expected at first glance. He does not approach communication as a layer added at the end. He works more holistically than that. For him, positioning, content, concepting, design, implementation and relationship building are all part of the same job when the aim is to make something genuinely move.
What higher education taught him
A defining part of Dimitri’s work has taken shape through higher education. Years spent supporting Hogeschool Inholland, first across the wider tech and ICT domain and later in more specialised programme support, gave him a close view of how recruitment, retention, communication and internal alignment affect one another. It also pushed him away from one size fits all thinking.
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Working at programme level brought him closer to the realities behind the numbers: the pressures on teaching teams, the mismatch between institutional language and student perception, and the importance of building recruitment around something more truthful than promotion alone. That experience shaped his way of working and eventually led to the creation of reCourse, a more flexible route for helping education teams develop clearer positioning, stronger communication and better student facing strategy.
A builder by nature
Alongside advisory work, Dimitri is also a maker. He writes, designs, structures, connects and builds. He has developed websites and learning materials, created multilingual content, contributed to product and brand development, and helped shape initiatives from their earliest outline into something usable and visible. He is often at his best in the space before things are fully formed, when a concept still needs language, rhythm, design and direction.
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That practical instinct is also visible in his wider work across sectors including food, lifestyle, tourism, education and social impact. He has supported both growing brands and purpose driven initiatives, always with an eye for how ideas travel, how people respond, and what makes a story feel believable enough to act on.
The work behind Synarchy
Dimitri is one of the founding members of Synarchy Foundation and one of the main pioneers behind its wider ecosystem. Synarchy did not emerge as a branding exercise or a traditional consultancy structure. It grew from a deeper ambition to create a flexible foundation where expertise could meet across disciplines, and where people building meaningful work would not have to do so in isolation.
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Within that ecosystem, Dimitri helps shape not only the outward story, but also the connective logic underneath it. He works on routes that link people, themes and offers together in ways that create practical value. That can mean helping develop a workshop line, building a partner profile, opening collaborations, sharpening a proposition, or helping an initiative find the form that makes it easier to grow.
A way of working that stays close to people
For all his strategic range, Dimitri’s work is not distant or abstract. It is grounded in conversation, interpretation and momentum. He tends to work closely with people until the real question underneath the brief becomes visible, and then helps build from there with clarity and energy. The result is work that is often both more human and more useful: sharper in direction, but still connected to the people it is meant to serve.
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Within Synarchy, that makes him especially valuable in projects that need both creative direction and practical movement. He brings story, structure and initiative together in a way that helps ideas become easier to understand, easier to communicate and far easier to act on.
What Dimitri’s work opens up
Dimitri’s work can support organisations that need clearer positioning, better communication, stronger educational routes, more thoughtful recruitment, or a smarter way to develop ideas into offers and collaborations. It can also serve as the starting point for wider work across the Synarchy ecosystem, where strategy, content, education, AI literacy, design and collective expertise come together around a shared purpose.
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What he brings is not just versatility. It is a way of making complexity more workable, and of helping good ideas take a form that can actually travel.
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